Stripping is running a syndicated television series every day of the week. Stacking is a technique used to develop audience flow by grouping together programs with similar appeals to "Sweep" the viewer along from one program to the next. In such cases broadcasters may jostle in getting a slightly earlier airing date or time, in the hope that once viewers have become committed to a program they will not switch channels. Spoiling tactics are used to grab audience share, when broadcasters have similar products going head to head. This allows for the second half of the season to be programmed strategically separately from the first. Season splitting is the practice of broadcasting one season of a series in two parts, with a scheduled break in between. In hotswitching, the programmers eliminate any sort of commercial break when one program ends and another begins this immediately hooks the audience into watching the next program without a chance to change the television channel between programs.
Public television uses this as a way of promoting serious but valuable content.
Hammocking is a technique used by broadcasters whereby an unpopular program is scheduled between two popular programs in the hope that viewers will watch it. Daytime television programs are most often geared toward a particular demographic, and what the target audience typically engages in at that time. Daypartingĭayparting is the practice of dividing the day into several parts, during each of which a different type of radio programming or television programming appropriate for that time is aired. It is also referred when programmers offer something different from the rival’s program as an alternative, to increase the audience size, and is used when a time period is filled with a program whose appeal is different from the opponent program because it is a different genre or appeals to a different demographic. CounterprogrammingĬounterprogramming is the practice of offering television programs to attract an audience from another television station airing a major event. This is achieved by extending a storyline over two episodes of two different programs. CrossprogrammingĬrossprogramming involves the interconnection of two shows. This is achieved in a number of ways including: having a program already underway and something compelling happening at a junction point, running a program late so that people ‘hang around’ and miss the start of other programs, or using a television advertisement of the next program during the credits of the previous. Bridgingīridging is being used when a station tries to prevent the audience from changing channels during a junction point - the main evening breaks where all channels stop programs and shift gear. The concept is to provide similar programming to retain viewership.
Block Programmingīlock programming occurs when the television network schedules similar programs back-to-back. With the exception of sports television, variety programs became much more important in prime time. As air time increased so did the demand for new material. Over time, though, television began to be seen during the day time and late at night, as well on the weekends. With the beginning of scheduled television in 1936, television programming was initially only concerned with filling a few hours each evening – the hours now known as prime time.
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